House of Angostura has introduced a new design for its rum range in the United Kingdom, with the update guided by a green philosophy that emphasises sustainability, environmental responsibility, and a more eco-conscious approach to packaging and brand presentation.
The new design features a lighter bottle with modern packaging that reflects the company’s sustainable values, authenticity and quality.
Chairman of Angostura Holdings, Gary Hunt, describes the initiative as a reflection of Angostura’s dedication to a greener future.
The redesign furthers Angostura’s commitment to reducing waste with its lighter weight bottles and use of responsibly sourced paper for labels.
Each bottle of Angostura now features a butterfly logo at the centre of the label, a key sign that harvest time in Trinidad is the arrival of butterflies.
The new look celebrates Angostura’s Trinidad heritage.