Tobago has formed a new collaboration with Barbados aimed at boosting arrivals from Germany for the upcoming 2025–2026 winter season.
The Tobago Tourism Agency Limited (TTAL) recently partnered with the Barbados Tourism Marketing Inc. (BTMI) to host a joint three-city roadshow across Berlin, Munich, and Frankfurt in Germany.
The agency said several Tobago hoteliers and tourism operators were part of the roadshow, which provided a platform to connect directly with over 200 travel agents, tour operators, and travel media.
The Tobago Hospitality and Tourism Institute (THTI) was also a partner for the delivery of an interactive culinary showcase by Tobagonian Chef Arthur Patrick.
The joint initiative signalled the return of the direct Condor flight between Germany and Tobago for the 2025–2026 winter season and marked a major milestone in Tobago’s international destination marketing efforts. The weekly Condor flight will serve both Tobago and Barbados.
TTAL explained that given the shared airlift arrangement, the joint marketing effort was vital to stimulating early bookings and strong demand for both destinations.