“When we buy local, we build Trinbago.”
Those were the words from the Minister of Trade, Investment and Tourism, Satyakama Maharaj, while speaking at the official launch of the Local Goods and Services Promotion Campaign.
He argued that choosing local products is a powerful act that can reshape Trinidad and Tobago’s future.
Minister of Trade, Investment and Tourism, Satyakama Maharaj, said he believes buying local is a defining national choice.
“When you stand in front of a shelf, pause and look for the local option. Your choice has power. To retailers, give local products pride of place. Make it easy to choose Trinidad and Tobago.”
Speaking at the official launch of the Ministry’s Local Goods and Services Promotion Campaign, he argued that buying local isn’t just about shortening supply chains, but about insulating the economy from global shocks.
“We increase capacity at home. And we make ourselves less vulnerable to global shocks, foreign exchange shortages, shipping disruptions, and decisions made thousands of miles away. This campaign is also an act of national confidence. It says we believe in the quality of what we produce. It says we trust our standards and our people. And it says we are no longer content to be only consumers in a global economy.”
He urged the population to make strategic choices, noting that a small nation like T&T needs to balance long-term potential against short-term convenience.
“It is about standing firmly on our feet. Small countries do not become strong by trading long-term potential for short-term convenience. They become strong by backing their people, building capacity, and choosing nation -building over price tags alone”
He noted how import dependence drains foreign exchange.
“Every year, billions in foreign exchange leave our shores to purchase goods and services that we can and already do produce right here at home. Those of you who are old enough remember, you know, we import about $50 million in toothpaste that we used to make here. Maybe $100 million in hair relaxers that we used to make here.”
He also urged local businesses to take up the challenge.
“To businesses, invest in quality and consistency. We are backing you. Now, seize the opportunity. To young entrepreneurs, build businesses that wear the national flag with pride. This moment is for you and to all citizens. Let buying local become a habit, not a special occasion.”
The Minister explained that true prosperity comes from circulating money within the economy.