A locally developed artificial intelligence platform is seeking to change how businesses across Trinidad and Tobago and the wider Caribbean manage appointments, interact with customers and oversee their operations.
For small businesses with limited staff, managing appointments can be just as time-consuming as providing the service itself.
At the official launch event of the AI-powered platform at the 519 Restaurant last week, founder Kelly French said the BookMe Caribbean platform was designed around those differences, rather than imposing a single system on every business.
“Because no two businesses run the same. BookMe was never one box for everyone to fit into.”
Mrs French says the platform was shaped by working directly with business owners.
It offers digital booking pages, automated confirmations and reminders, customer management and analytics, with artificial intelligence built into several functions.
The aim is to cut administrative workload and let customers book without waiting for a reply.
Business owner and founder of Nxt by Natalya, Natalya Rahamatula, says that convenience has made a practical difference.
“And honestly, one of the things I’ve appreciated most is being able to accept bookings outside of my regular working hours. So even if I’m not actively working or responding to messages, someone interested in working with me next can still make a booking.”
The founders explain that the benefits extend beyond individual entrepreneurs.
For businesses with several locations, booking data and analytics can support planning and resource allocation.
Anderson Williams, Managing Director of AW Motors Limited and AW Lease and Rentals Limited, says it has helped him manage his workforce across three locations.
“We have three locations, and now it is easier for me to send, I say the troops, but employees out because on a given day I can say, ‘All right, today we are saturated with purchases and trade-ins, I can know where to put who. I have viewings after hours where to put what.'”
The BookMe team says the platform also builds a longer-term picture of customer relationships, not just individual appointments. Since going live in May 2026, they say it has attracted thousands of bookings and customers.
Kelly French says preserving that history is central to the platform’s value.
“Appointments and reservations aren’t just names and numbers. It represents what each person comes for, how often they come and how much they spend. A basic booking tool like Calendly or Google Calendar will hold an appointment, but it will not build a history.”
The founders are also exploring ways to create value between businesses on the platform.
Che French, Founder and Managing Director of French Technologies Limited, says the aim is an ecosystem where participating businesses benefit from one another.
“These relationships can create opportunities for referrals, customer acquisition, cost saving, and collaborations. Our intention is to create an environment where businesses aren’t simply operating alongside one another, as we discussed earlier, but can actively benefit from being on the platform together.”
The founders envision a connected commercial network where businesses create opportunities for one another. With expansion planned for Jamaica, Barbados and Guyana, BookMe aims to take a solution built in Trinidad and Tobago to businesses across the Caribbean.