Harnessing the local palette, Nescafe has launched its new ready-to-drink coffee targeted at the younger generation.
Nescafe’s Marketing Manager, Keri Bailey, says the company is targeting coffee lovers with their new vanilla and mocha-flavoured drinks.
“Our local coffee palette is what we call a white cap, which is really a mixture of coffee, milk, and possibly sugar, some type of cream and some type of sugar. So our coffee profile is a white cap coffee profile. These products are really designed for the white cup market.”
Marketing Head for the Anglo-Dutch Caribbean region, Alejandro Moya, added that the balance of each flavour was intentional, keeping with consumer needs.
“The profile of this product was developed especially for the taste of the consumer in Trinidad. So the balance between, in the case of mocha with the chocolate flavour, is what the Trinis like, basically. In the case of vanilla, I would say that the balance between the flavour of the vanilla and also the level of sweetness is perfect because we already tried with the consumers.”
Catering to the younger generation, Nescafe had several Gen Zs taste the drink and give their reviews.
“I don’t normally like the taste of coffee, but because of this new product and it’s very, like sweeter, I like it a lot. It gives me a kick without the taste of coffee.”
“For me, I love the convenience of the product. I think it’s something that is smooth. I like that I can pick it up and go whenever I need it. I think it’s the perfect afternoon drink for when you need that extra boost.”
Nescafe’s ready-to-drink coffee is being manufactured in Trinidad and Tobago.