A new digital platform is seeking to change how cultural events are discovered, managed and monetised in the Caribbean.
C events was launched in South Trinidad, with developers showcasing features intended to connect event organisers, vendors and patrons.
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Local entrepreneur Arvinder Rampersad introduced C events, a mobile application designed to bring three areas together: Culture, Commerce and Connection.
The platform is intended to allow users to discover upcoming events, purchase tickets and access vendor marketplaces through a single digital hub.
Demonstrations at the launch also highlighted digital ticketing, vendor payouts and audience engagement features.
For event organisers and vendors, the application offers tools intended to support vendor management, sales tracking and marketing to regional audiences.
The launch comes as businesses across the cultural and entertainment industries explore digital solutions for reaching audiences and managing transactions.
C events is positioning itself as a platform tailored to the Caribbean market. Its wider impact will depend on adoption by organisers, vendors and patrons, as well as its performance in real-world use.
The platform’s launch marks its introduction to the local market, with its use and uptake among event organisers and consumers yet to be established.