St Lucia is making a renewed pitch to Trinidad and Tobago travellers.
At the Trinidad and Tobago leg of the St Lucia Tourism Authority’s Marketing Road Show, tourism officials told travel advisors that the island is no longer marketed as a one-dimensional destination but as one offering nature, culture, romance, wellness, family travel, events, and luxury experiences.
Chairman of the St Lucia Tourism Authority Marketing Committee, Thomas Leonce, said the island’s greatest assets are its landscape and its people.
“St Lucia is more than a destination. It’s where we live. It’s our home. But it is also an experience that captures the heart, awakens the senses, and leaves every visitor with memories that we expect will last a lifetime.”
The Authority also highlighted daily flights between Trinidad and St Lucia, online immigration processing, and several transport options around the island.
Travel advisors were encouraged to match that accessibility with stronger product knowledge and more complete holiday packages.
“Daily in our language, we say tout le jours, which means every day. Daily. Flights from Trinidad to St Lucia. We left at 11 something. I had a drink, I couldn’t remember exactly what the something was, and we arrive, it was just about 12:30.”
Officials also showcased an expanding range of tourism products, including luxury villas, upgraded hotels, wellness resorts, golf, festivals, food experiences, beaches, waterfalls, and adventure tours.
Marketing Manager – Caribbean and Events at the St. Lucia Tourism Authority, Christopher Gustave, encouraged travel advisors to experience the destination themselves and use official training tools to better market the island.
“So our global campaign for this year is what kind of summer are you? And it’s really all about showcasing St Lucia is not a one-size-fits-all destination. So again, whether you crave romance, adrenaline, serenity, or pure celebration, it shapes itself to your desires.”
The Authority also pointed to its partnership with Arsenal Football Club as a major boost to St Lucia’s global profile. For the Trinidad and Tobago market, however, the immediate goal is to strengthen ties with local travel advisors and encourage more visitors to see St Lucia as a nearby, accessible, and diverse Caribbean destination.