Just four years after entering the banking sector, Ansa Bank is stepping boldly into the digital age, aiming not just to compete but to transform how banking is done in Trinidad and Tobago.
On Thursday, it officially launched its new mobile and online banking app.
Managing Director Savon Persad noted that although Ansa Bank entered the industry just four years ago, its goal was never to simply join the sector but to redefine it.
Guided by the principles of innovation, customer centricity, and competitive offerings, he said Ansa Bank aims to challenge the status quo and eliminate the friction found in everyday banking.
“With features such as 15-minute signups with cutting edge biometric technology to onboard new customers; instant transfers through quick pay, our P2P facility; in app loan application for immediate access to credit solutions, which few banks in fact have. We are making banking more effortless, more intuitive, and more accessible than ever without compromising on security or service excellence. Everything you need is now a few taps away.”
Chairman of Ansa Merchant Bank, David Dulal-Whiteway, emphasised that the bank’s vision goes beyond launching new products and services, as they are committed to deeper engagement, transforming every aspect of their relationship with customers.
“We exist to help our customers succeed. We care about you, and we will do whatever is required to assist you in your road to success. For those of you who have not tried us as yet, I encourage you to give us an opportunity to serve you. We are here for you. I encourage you to work with us as we reinvent banking.”
Managing Director of Ansa Merchant Bank, Stephen Grell, described this launch as a landmark moment. He said for decades their business has been anchored in trust, service and stability, and while those values must remain their foundation, the way they deliver them must evolve.
“The world has gone digital, and with it our customers’ expectations have changed. They want banking that is as fast as a message, as seamless as a swipe, and as secure as a vault. The group made a deliberate choice, not just to keep pace but to lead.”
ANSA Bank opened to the public on April 6th, 2021, through the acquisition of 100% of the shares of Bank of Baroda (Trinidad and Tobago) Limited by ANSA Merchant Bank Limited.