The Caribbean Premier League (CPL) has announced Flow, the Caribbean’s leading telecommunications provider, as an official partner for the upcoming tournament.
The partnership is expected to enhance the CPL experience for fans across the region, with Flow’s involvement aimed at broadening access, engagement and connectivity throughout the tournament.
CPL Commercial Director Jamie Stewart welcomed the deal, saying Flow’s reputation for connectivity and innovation made it a natural fit for the league. “Their commitment to delivering exceptional experiences aligns perfectly with our vision for the CPL, and we look forward to working together to bring fans even closer to the action,” he said.
Flow’s parent company, Liberty Caribbean — which also operates Liberty Business and BTC — has previous form in Caribbean cricket sponsorship, having served as Official Telecommunications Partner of the ICC Men’s T20 World Cup in 2024.
Liberty Caribbean CEO Inge Smidts said the latest partnership was a natural continuation of that investment. “Cricket in the Caribbean is part of our identity, our culture, and our collective rhythm as a region,” she said, adding that Flow’s role with the CPL reinforces its position as a trusted enabler of world-class sporting experiences across the Caribbean.
“We are proud to support a platform that celebrates Caribbean talent, connects millions of fans, and showcases the energy and excellence of our region on the global stage,” Smidts added.